Skip to content
Home > Articles

Media Theory Articles

Agenda Setting Narratives in the 2020 US Presidential Election

Agenda Setting Narratives in the 2020 US Presidential Election

The 2020 US Presidential Election captivated worldwide attention. Therefore, media’s role in shaping public opinion through the Agenda-Setting Theory is explored in this blog. Ten examples, equally favouring Donald Trump and Joe Biden, illustrate media narratives influenced the election’s discourse.

Cultural Evolution Theory | Exploring Key Concepts & Processes

Cultural Evolution Theory | Exploring Key Concepts & Processes

Like humans, culture continually evolves and adapts over time. Cultural Evolution Theory elucidates this process, tracing the development of human culture over time. The article delves into this theory, examining its core components and its role in understanding cultural transformations.

Generative Grammar | Concepts & Relevance to Media

Generative Grammar | Concepts & Relevance to Media

Generative Grammar is a theory that has revolutionised language study. It proposes a systematic approach to understand language structures. It posits rules that govern sentence formation, reveal language’s creativity. This article explores the theory and its profound impact on linguistics.

Diffusion of Innovations Theory | How An Idea Can Spread

Diffusion of Innovations Theory | How An Idea Can Spread

The latest up-to-date ideas have the potential to shape individuals thoughts and behaviours. One important concept that analyses this much further, is the Diffusion of Innovations theory. This theory helps our understanding of how society adopts and spreads innovative ideas.

Agenda Setting Theory | Media’s Role in Shaping Public Opinion

Agenda Setting Theory | Media’s Role in Shaping Public Opinion

Agenda Setting Theory is a significant and important concept in media and communications. The theory examines how media influence public perception by emphasising particular topics or salient issues. This article delves into its origins, concepts, effects, real-world instances, and criticisms.