Language shapes perceptions and Discourse Analysis (DA) is key in Media and Communications studies for unveiling power dynamics within it. This article explores DA’s principles, methodologies, and practical implications in real-world scenarios, emphasising its significance beyond mere communication.
Dick Hebdige is a notable figure in Media and Cultural Studies, who is celebrated for his pioneering research on Subcultures and Semiotics. Hebdige has significantly impacted our comprehension of youth cultures, resistance, and societal meaning production, which we explore here.
Structuralism is an important core theory in Media and Communications, transcending disciplines like linguistics and anthropology. The theory delves into communication systems’ intricate structures, unveiling how they can shape human perception of reality through the concept of signs and symbols.
Cultural Ecology is a pivotal theory in Media and Communications. It investigates the dynamic relationship between culture and the environment. This article analyses its core principles, historical origins, and modern significance in the context of today’s interconnected and globalised world.
Language serves as a crucial tool for human interaction, facilitating the expression of thoughts and ideas. The ease with which humans acquire language and the universality of language development patterns across cultures raise questions about the theory of Universal Grammar.
Communication Accommodation Theory (CAT) elucidates how people adapt their speech, accent, and behavior to either align with or differentiate from others during social interactions. CAT further underscores the importance of accommodation in various contexts like interpersonal relationships and intercultural communication.
Albert Bandura’s Social Cognitive Theory (SCT) examines how individuals learn and behave, emphasising the interplay between personal factors, environmental influences, and actions. Focused on its observational learning, SCT offers us valuable insights into human behavior across various contexts and applications.
Karl Marx was a pivotal figure in sociology, economics, and politics. His profound analysis of capitalism, class struggle, and power dynamics, continues to influence scholars and activists. Marx’s upbringing amid industrial revolution’s aftermath further spurred his exploration of societal structures.
Agency Theory is an integral part of Media and Communications. It elucidates relationship dynamics among decision-making entities like corporations, journalists, and advertisers. Unveiling motivations, conflicts, and power dynamics, it’s crucial for practitioners and scholars, with real-world examples showcasing its relevance.
Folklore is a rich blend of cultural traditions, shaping global collective identities. It comprises oral traditions, myths, and legends passed through generations. Folklore remains resilient, retaining cultural essence amid modernity. This article explores its significance and diverse forms across culture.