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Media Dependency Theory | Understanding Webs of Influence

Media Dependency Theory | Understanding Webs of Influence

Media Dependency Theory suggest that individuals rely on media for information, entertainment, and social interaction, creating a symbiotic connection. It explores media’s role as a primary information source, impacting public opinion and shaping perceptions. This article further explores this theory.

Marshall McLuhan | Exploring the Media Theorist's Vision

Marshall McLuhan | Exploring the Media Theorist’s Vision

Marshall McLuhan has profoundly influenced our understanding of media’s impact. His academic journey formed the basis for his distinctive viewpoint, shaping important concepts and theories that continue to be relevant. This article delves into McLuhan’s life, highlighting his lasting legacy.

Social Constructivism | The Power of Socially Constructed Reality

Social Constructivism | The Power of Socially Constructed Reality

Social Constructivism is associated with scholars like Vygotsky and Piaget, and explores how society and culture shape perceptions, beliefs, and communication. This theory profoundly impacts our understanding of Media and Communication by examining its key concepts, origins, and practical implications.

Cultural Hegemony | Exploring the Subtle Forces of Control

Cultural Hegemony | Exploring the Subtle Forces of Control

Cultural Hegemony stems from Antonio Gramsci’s ideas in the 1930s. It’s important in Media and Communications as it explores how dominant ideologies control societies through culture and ideas, not just force. This article explores its origins, components, and media influence.

Frame Semantics | Its Major Role in Cognitive Linguistics

Frame Semantics | Its Major Role in Cognitive Linguistics

Frame Semantics was theorised by Charles Fillmore and crucially important in Media & Communications. It explains how language shapes meaning, linking words to cognitive frames containing knowledge and beliefs. This article delves into Frame Semantics’ major significance in this discipline.

Uncertainty Reduction Theory | Analysis of Human Interaction

Uncertainty Reduction Theory | Analysis of Human Interaction

Uncertainty Reduction Theory (URT) is a pivotal framework in Media and Communications as it impacts interpersonal and mediated communication. This article delves into URT’s origins, concepts, and relevance in understanding how people interact, bridging gaps in face-to-face and digital communication.

Third Person Effect Theory | The Media’s Impact on Beliefs

Third Person Effect Theory | The Media’s Impact on Beliefs

The Third Person Effect Theory explores how individuals believe media affects others more than themselves. In the digital age, understanding media’s impact on this is crucial. This article delves into the theory’s origins, principles, and implications in Media and Communications.

Pierre Bourdieu | Architect of Cultural Capital & Habitus

Pierre Bourdieu | Architect of Cultural Capital & Habitus

Pierre Bourdieu was a renowned French sociologist who greatly influenced Media and Communications by introducing concepts like Cultural Capital, Habitus, Field Theory, and Distinction (based on media consumption). His work reshaped our understanding of media’s role in society and culture.

Phenomenology | Media Consumption & Experience

Phenomenology | Media Consumption & Experience

Phenomenology is a concept that looks at how individuals interpret the world. Emphasising subjective experiences and it seeks to understand the essence of personal experience in an activity, making it a pivotal concept for understanding human communication and media interactions.

Postcolonial Theory | The Reshaping of Colonial Legacies

Postcolonial Theory | The Reshaping of Colonial Legacies

Postcolonial theory critically assesses colonialism’s effects on societies, cultures, and power structures. It analyses how colonial legacies have shaped media and institutions, offering a crucial lens for understanding the world. This article provides an overview of postcolonial theory’s key concepts.