Explore the intersection of cognition and culture in Cognitive Anthropology. This article delves into theories, revealing intricate connections between the mind and culture. Gain insights into how human thought is shaped by the societies, unraveling the complexities of this field.
Social Penetration Theory (SPT) is a foundational framework in Media and Communications. It explores the gradual journey from surface to deep communication, offering valuable insights into the intricate dynamics of human connections, emphasising the importance of understanding relationships and interactions.
Media Dependency Theory suggest that individuals rely on media for information, entertainment, and social interaction, creating a symbiotic connection. It explores media’s role as a primary information source, impacting public opinion and shaping perceptions. This article further explores this theory.
Marshall McLuhan has profoundly influenced our understanding of media’s impact. His academic journey formed the basis for his distinctive viewpoint, shaping important concepts and theories that continue to be relevant. This article delves into McLuhan’s life, highlighting his lasting legacy.
Social Constructivism is associated with scholars like Vygotsky and Piaget, and explores how society and culture shape perceptions, beliefs, and communication. This theory profoundly impacts our understanding of Media and Communication by examining its key concepts, origins, and practical implications.
Cultural Hegemony stems from Antonio Gramsci’s ideas in the 1930s. It’s important in Media and Communications as it explores how dominant ideologies control societies through culture and ideas, not just force. This article explores its origins, components, and media influence.
Frame Semantics was theorised by Charles Fillmore and crucially important in Media & Communications. It explains how language shapes meaning, linking words to cognitive frames containing knowledge and beliefs. This article delves into Frame Semantics’ major significance in this discipline.
Uncertainty Reduction Theory (URT) is a pivotal framework in Media and Communications as it impacts interpersonal and mediated communication. This article delves into URT’s origins, concepts, and relevance in understanding how people interact, bridging gaps in face-to-face and digital communication.
The Third Person Effect Theory explores how individuals believe media affects others more than themselves. In the digital age, understanding media’s impact on this is crucial. This article delves into the theory’s origins, principles, and implications in Media and Communications.
Pierre Bourdieu was a renowned French sociologist who greatly influenced Media and Communications by introducing concepts like Cultural Capital, Habitus, Field Theory, and Distinction (based on media consumption). His work reshaped our understanding of media’s role in society and culture.