Postcolonial theory critically assesses colonialism’s effects on societies, cultures, and power structures. It analyses how colonial legacies have shaped media and institutions, offering a crucial lens for understanding the world. This article provides an overview of postcolonial theory’s key concepts.
Conversation Analysis is a crucial tool in understanding human communication. It delves into the intricacies of conversations and shapes our everyday interactions. This article explores CA’s key concepts, theories, and its importance in decoding communication in media and communication contexts.
Symbolic Convergence Theory (SCT) was crafted by Ernest Bormann. It delves into group communication and the creation of shared narratives and fantasies. It underscores how membership reinforces one’s sense of identity and belonging. This article dissects and investigates this theory.
Priming Theory is a key and important concept in psychology, and also has significant relevance in Media and Communications. The theory explains how prior exposure to stimuli can subtly impact subsequent perceptions and behaviors by pre-activating mental constructs or biases.
Noam Chomsky has had a profound impact on the field of Media and Communications. His contributions in linguistics and media have made impressions on theories, enriching our understanding of societal communication. This article explores Chomsky’s life, theories, and influential contributions.
Social Learning Theory is a concept in Media and Communications that delves into how individuals gain behaviors and values by observing others. First proposed by Albert Bandura’s in the 1960s, the theory carries significant implications regarding media’s influence on individuals.
Critical Theory is a framework in Media and Communications, facilitating the examination of the interplay among media, society, power, and culture. This article unveils the concealed forces moulding media, its fundamental ideas, and its importance in comprehending the media sphere.
Communication is essential for human connection and seems simple but concealed within is the intriguing Doublespeak. This tactic employs vague language, euphemisms, and contradictions to obscure motives. This article explores Doublespeak’s origins and functions emphasising the need for media literacy.
Framing is a important concept in Media. It moulds our perception and understanding of the world. Beyond visuals and words, Framing Theory encompasses their presentation, highlighting some elements while diminishing others. This article explores Framing and its importance in media.
Many theories exist to decipher the intricate interplay between information, society, and individual behavior. One theory, the Spiral of Silence, coined by German political scientist Elisabeth Noelle-Neumann, provides insights into how public opinion and social norms influence these communication choices.