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Communication


Communication is the construction of meaning. It simply is the process of exchanging information between individuals or groups. Various means such as speaking, writing, or nonverbal gestures achieve this. It is an essential aspect of human interaction, enabling individuals to share ideas, thoughts, and feelings with one another.

There are various types of communication, including verbal, nonverbal, written, and visual. Verbal involves the use of words, spoken or written, to convey a message or idea. Nonverbal, on the other hand, includes facial expressions, body language, and other forms of nonverbal cues. Written is the use of printed words to convey a message. Finally, visual uses images, graphics, and other visual aids to convey information.

Both the sender and the receiver need to actively engage in the process for effective communication. This means that the message needs to be clear and concise. The receiver needs to be attentive, actively listening or reading the message. Miscommunication can occur when there is a misunderstanding between the sender and the receiver, leading to confusion and potential conflict.

With the advent of technology, communication has become more diverse and accessible than ever before. People can now communicate with each other across the globe using various technological devices such as smartphones, laptops, and tablets. Social media platforms have also revolutionised exchanges, allowing individuals to share information, ideas, and experiences with a global audience.

Communication is a vital component of human interaction. It is essential to building relationships, sharing ideas, and ensuring that people are understood. Effective communication requires clear and concise messaging, active listening, and engagement from both the sender and the receiver. With the continued advancement of technology, communication continues to evolve and become even more diverse and accessible in the future.


Social Penetration Theory | Delving into Human Connections

Social Penetration Theory | Delving into Human Connections

Social Penetration Theory (SPT) is a foundational framework in Media and Communications. It explores the gradual journey from surface to deep communication, offering valuable insights into the intricate dynamics of human connections, emphasising the importance of understanding relationships and interactions.

Uncertainty Reduction Theory | Analysis of Human Interaction

Uncertainty Reduction Theory | Analysis of Human Interaction

Uncertainty Reduction Theory (URT) is a pivotal framework in Media and Communications as it impacts interpersonal and mediated communication. This article delves into URT’s origins, concepts, and relevance in understanding how people interact, bridging gaps in face-to-face and digital communication.

Symbolic Convergence Theory | The Power of Collectiveness

Symbolic Convergence Theory | The Power of Collectiveness

Symbolic Convergence Theory (SCT) was crafted by Ernest Bormann. It delves into group communication and the creation of shared narratives and fantasies. It underscores how membership reinforces one’s sense of identity and belonging. This article dissects and investigates this theory.

Spiral of Silence Theory | Unmasking Threads of Conformity

Spiral of Silence Theory | Unmasking Threads of Conformity

Many theories exist to decipher the intricate interplay between information, society, and individual behavior. One theory, the Spiral of Silence, coined by German political scientist Elisabeth Noelle-Neumann, provides insights into how public opinion and social norms influence these communication choices.

Cognitive Dissonance Theory | Navigating Conflicting Messages

Cognitive Dissonance Theory | Navigating Conflicting Messages

This article delves into how Cognitive Dissonance applies to media and communications. It explains how conflicting messages from the media cause discomfort. Understanding this phenomenon helps us become critical media consumers, making informed decisions. Let’s explore the theory’s intriguing intersection.

Expectancy Violations Theory | Breaking Communication Norms

Expectancy Violations Theory | Breaking Communication Norms

Communication is essential for sharing ideas, emotions, and connections. However, unexpected responses can occur. The Expectancy Violations Theory explains these surprising behaviors in daily interactions. This article explores its key concepts, helping us grasp unexpected communication for a better understanding.

Media Richness Theory | Communication in the Digital Age

Media Richness Theory | Communication in the Digital Age

In our digital era, information and communication inundate us through various channels like social media and emails. Wondering why some feel more effective? Media Richness Theory explains this phenomenon, helping us comprehend communication channels and their impact on interaction richness.

The IMB Model | Exploring the Components of Behavior

The IMB Model | Exploring the Components of Behavior

In the evolving world of communication technology, comprehending its impact on human behavior is crucial. The Information-Motivation-Behavioral Skills (IMB) Model offers us a template for understanding. It examines the interplay of information, motivation, and behavioral factors in influencing human behavior.

Elaboration Likelihood Model | Understanding Persuasion

Elaboration Likelihood Model | Understanding Persuasion

Curious about why some ads or political campaigns are more effective? The Elaboration Likelihood Model (ELM) clarifies information processing and decision-making in response to persuasive media messages. This article delves into the model’s relevance in understanding persuasion and human behavior.

Diffusion of Innovations Theory | How An Idea Can Spread

Diffusion of Innovations Theory | How An Idea Can Spread

The latest up-to-date ideas have the potential to shape individuals thoughts and behaviours. One important concept that analyses this much further, is the Diffusion of Innovations theory. This theory helps our understanding of how society adopts and spreads innovative ideas.