Culture can be defined as the shared beliefs, values, customs, behaviours, and artifacts that characterise a group or society. It is the way of life of a particular group of people. Also, it encompasses everything from language and religion to food and fashion. Culture is transmitted from one generation to the next through various means such as family, education, and social institutions.
Subculture, on the other hand, refers to a group within a larger society. They share certain distinctive norms, values, and behaviours that differ from those of the dominant culture. Subcultures can arise from differences in ethnicity, religion, gender, age, music, and other factors. Subcultures often form around shared interests or beliefs. Furthermore, members of a subculture may exhibit distinctive styles of dress, language, and behavior.
For example, the punk subculture emerged in the 1970s as a reaction against the mainstream music and culture. It was characterised by its rebellious attitude, distinctive clothing style, and loud, fast-paced music. Similarly, the hip-hop subculture originated in African American and Latino communities in the 1970s. It is largely characterised by its distinctive music, dance, fashion, and language.
Subcultures can also be influenced by geographical location, social class, and political views. For instance, the goth subculture emerged in the UK in the 1980s and was characterised by its dark, morbid aesthetic. It has since spread to other countries and has become a global phenomenon.
Culture and subculture are closely related but distinct concepts. Culture refers to the shared beliefs, values, customs, behaviours, and artifacts that characterise a group or society. Subculture, on the other hand, refers to a group within a larger society. They share distinctive norms, values, and behaviours that differ from those of the dominant culture.
Cultural Hegemony stems from Antonio Gramsci’s ideas in the 1930s. It’s important in Media and Communications as it explores how dominant ideologies control societies through culture and ideas, not just force. This article explores its origins, components, and media influence.
Postcolonial theory critically assesses colonialism’s effects on societies, cultures, and power structures. It analyses how colonial legacies have shaped media and institutions, offering a crucial lens for understanding the world. This article provides an overview of postcolonial theory’s key concepts.
Critical Theory is a framework in Media and Communications, facilitating the examination of the interplay among media, society, power, and culture. This article unveils the concealed forces moulding media, its fundamental ideas, and its importance in comprehending the media sphere.
In today’s world, Media and Communications significantly influences societies and cultures. Cultural Imperialism, derived from Media and Communications studies, entails the dominance of one culture over others through media. This article delves into its theories, historical context, and cultural implications.
In today’s society, media wields significant influence in shaping our perceptions. Multiculturalism, integral to our lives, entails celebrating diverse cultures. It values unique contributions, perspectives, and various group traditions. This article delves into multiculturalism’s significance, media’s role, and fostering understanding.
Understanding Intersectionality is vital in Media and Communications. It explores how aspects like gender, race, class, identity, and sexuality intertwine in a person’s unique self-expression. This article introduces and highlights its significance, application in the field, and addresses related criticisms.
Media and Communication are integral to our daily existence, offering insights into diverse cultures and lifestyles. Cultural relativism aids in comprehending media’s societal influence. This article explores its significance and its application in analysing media and Communication within cultural contexts.
Media encompasses various theories, including Cultural Materialism. This unravels the intricate interplay of culture, media, and society. The theory examines the material world’s influence on these aspects. We delve into it further, exploring its key concepts from an analytical approach.
Like humans, culture continually evolves and adapts over time. Cultural Evolution Theory elucidates this process, tracing the development of human culture over time. The article delves into this theory, examining its core components and its role in understanding cultural transformations.