New Media has reshaped communication, entertainment, and information access, encompassing platforms like TikTok, Facebook, Instagram, and digital outlets. This article unpacks its definition, societal impact, and transformative role in industries like journalism and education, with real-world examples illustrating these shifts.
Elihu Katz has revolutionised Media and Communication studies with his transformative theories like the Two-Step Flow and Uses & Gratifications Theories. This article looks into his contributions, including Media Events, and examines their enduring relevance in today’s dynamic media landscape.
Feminist Theory examines gender inequality and patriarchy, aiming to challenge and transform oppressive systems. This article explores its origins, key concepts, diverse strands, and applications in media, politics, and life, while addressing the criticisms and feminism’s evolution over the years.
Cultural Nationalism ties national identity to culture, emphasising a shared heritage like language, traditions, and values. In a globalised modern world, it helps protect national identities from foreign influences. This article examines its key ideas, historical origins, and contemporary relevance.
Functional Grammar focuses on how language is used to communicate and interact, rather than just following linguistic syntactic rules. This article examines the core concepts of Functional Grammar, its practical applications, and how it differs from Traditional Grammar approaches.
Communication Theory examines how messages shape our world, influencing thoughts, behaviours, and society. It explores the processes of transmitting and receiving information, offering practical insights into society, organisational communication, and digital media. This article aims to simplify these important concepts.
Media Activism involves using media to drive social, political, and environmental change. In the digital age, it’s crucial for movements, allowing activists to influence opinion, reach large audiences, and hold power accountable. This article explores its impact, strategies, and challenges.
Raymond Williams was a pivotal figure in Cultural and Media Studies who profoundly influenced our understanding of culture, media, and society. As a scholar, novelist, and critic, his ideas continue to undoubtedly resonate in academic circles and shape contemporary discussions.
Social Proof is a psychological social concept where we look to others for guidance, heavily influencing our thoughts and actions, especially in Media and Communications. This article explores its types, mechanisms, and impacts on consumer behaviour, public opinion, and self-perception.
Ethnography, rooted in anthropology, is a qualitative research method where researchers immerse themselves in subjects’ daily lives. A crucial tool in Media and Communications research, it offers deep cultural and social insights into media use, often missed by quantitative methods.