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Expectancy Violations Theory | Breaking Communication Norms

Expectancy Violations Theory | Breaking Communication Norms

Communication is essential for sharing ideas, emotions, and connections. However, unexpected responses can occur. The Expectancy Violations Theory explains these surprising behaviors in daily interactions. This article explores its key concepts, helping us grasp unexpected communication for a better understanding.

Gatekeeping Theory | Understanding the Power of Media Filters

Gatekeeping Theory | Understanding the Power of Media Filters

Amidst the constant influx from diverse sources, ever pondered who decides what’s vital? Gatekeeping Theory sheds light on how this information is disseminated. This article unveils news production dynamics, offering valuable insights into how information is shaped and reaches audiences.

Stuart Hall | Pioneering Diversity & Inclusivity in Media

Stuart Hall | Pioneering Diversity & Inclusivity in Media

Have you ever wondered how media commands our thoughts and society? Well, lets introduce Stuart Hall. He dedicated his academic life to studying media effects and culture. Thus, Hall’s ideas have greatly influenced the sphere of Media and Communications immensely.

Social Exchange Theory | Analysing Relationships & Interactions

Social Exchange Theory | Analysing Human Relationships

Unravel the impact of interactions in Media and Communications, encompassing friendships, romance, and professional connections. Social Exchange Theory unveils the intricate dynamics of give and take in these relationships. This article sheds light on its profound influence on our connections.

Intersectionality | Unveiling the Power of Multiple Identities

Intersectionality | Unveiling the Power of Multiple Identities

Understanding Intersectionality is vital in Media and Communications. It explores how aspects like gender, race, class, identity, and sexuality intertwine in a person’s unique self-expression. This article introduces and highlights its significance, application in the field, and addresses related criticisms.

Speech Act Theory | How Words Shape Meaning & Our Interactions

Speech Act Theory | How Words Shape Meaning & Interactions

Speech Act Theory, formulated by philosophers J.L. Austin and John Searle, plays a crucial involvement in understanding how an individual’s words shape meaning and impact interactions with others. Let’s explore its key concepts to unlock the secrets of effective communication.

Unveiling the Spiral of Silence in the Global Climate Strike

Unveiling the Spiral of Silence in the Global Climate Strike

In the discourse on climate change, the Spiral of Silence Theory provides valuable insights into the shaping and perpetuation of public opinion. By examining a real-life example like the Global Climate Strike, presents a deeper understanding of today’s media landscape.

Media Richness Theory | Communication in the Digital Age

Media Richness Theory | Communication in the Digital Age

In our digital era, information and communication inundate us through various channels like social media and emails. Wondering why some feel more effective? Media Richness Theory explains this phenomenon, helping us comprehend communication channels and their impact on interaction richness.

Reception Theory | How Audiences Make Meaning of Media

Reception Theory | How Audiences Make Meaning of Media

Reception Theory explains how media actively involves the audience, making the content significant in their daily lives. This two-way communication process empowers individuals to interpret media content, by going beyond passive consumption and thus shaping their everyday perspectives and experiences.

George Gerbner | The Pioneer of Cultivation Theory

George Gerbner | The Pioneer of Cultivation Theory

In our fast-changing world, Media and Communications are essential, shaping our perceptions of the world. George Gerbner, a transformative figure in this field, provides invaluable insights into media’s impact on our thoughts, attitudes, and behaviors, highlighting its significance in society.