Albert Bandura’s Social Cognitive Theory (SCT) examines how individuals learn and behave, emphasising the interplay between personal factors, environmental influences, and actions. Focused on its observational learning, SCT offers us valuable insights into human behavior across various contexts and applications.
Karl Marx was a pivotal figure in sociology, economics, and politics. His profound analysis of capitalism, class struggle, and power dynamics, continues to influence scholars and activists. Marx’s upbringing amid industrial revolution’s aftermath further spurred his exploration of societal structures.
Agency Theory is an integral part of Media and Communications. It elucidates relationship dynamics among decision-making entities like corporations, journalists, and advertisers. Unveiling motivations, conflicts, and power dynamics, it’s crucial for practitioners and scholars, with real-world examples showcasing its relevance.
Folklore is a rich blend of cultural traditions, shaping global collective identities. It comprises oral traditions, myths, and legends passed through generations. Folklore remains resilient, retaining cultural essence amid modernity. This article explores its significance and diverse forms across culture.
This article explores the profound importance of Relevance Theory within Media and Communications. It delves into its origins, applications, and critiques, highlighting its role in bridging the gap between linguistic expression and interpretation, offering a nuanced perspective on communication dynamics.
Dramatism Theory unveils the intricacies of human communication, delving into language’s dramatistic nature and highlighting the use of symbols for meaning. It facilitates navigating social complexities, fostering a deep exploration of core concepts and profound implications in comprehending human interaction.
Media, a powerful influencer of public opinion, sparks questions about objectivity due to Media Bias; systematic favouritism or prejudice in information dissemination. This article explores the implications of Media Bias, emphasising the importance of critical engagement with information for consumers.
Jurgen Habermas is a prominent German sociologist known for his influential contributions to Critical Theory. Habermas is recognised for Communicative Action and the Public Sphere. His work spans philosophy, sociology, and political theory, making contributions to the understanding of society.
Post-Structuralism is a theory in Media and Communications emerging in the mid-20th century in response to Structuralism. Pioneered by Derrida and Foucault, it challenges fixed structures, exploring the fluid nature of meaning within the complex interactions of society and culture.
In society, diverse cultures regularly share ideas and practices, highlighting the significance of Cultural Hybridity. This concept elucidates how cultures mix and transform, showcasing the dynamic nature of societies where boundaries blur, fostering the emergence of fresh, distinctive cultural expressions.