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Post-Structuralism | Impact on Media Portrayals & Audiences

Post-Structuralism | Impact on Media Portrayals & Audiences

Post-Structuralism is a theory in Media and Communications emerging in the mid-20th century in response to Structuralism. Pioneered by Derrida and Foucault, it challenges fixed structures, exploring the fluid nature of meaning within the complex interactions of society and culture.

Cultural Hybridity | Intersecting Blended Narratives of Culture

Cultural Hybridity | Intersecting Blended Narratives of Culture

In society, diverse cultures regularly share ideas and practices, highlighting the significance of Cultural Hybridity. This concept elucidates how cultures mix and transform, showcasing the dynamic nature of societies where boundaries blur, fostering the emergence of fresh, distinctive cultural expressions.

Sociolinguistics | Discovering the Dynamics of Language in Society

Sociolinguistics | Discovering the Dynamics of Language in Society

Sociolinguistics aims to bridge the fields of linguistics and sociology, exploring the intricate relationship between language and society. Language is beyond a communication tool as it intricately shapes our society and sociolinguistics unveils its profound impact on the social fabric.

Narrative Paradigm | The Power of Stories in Communication

Narrative Paradigm | The Power of Stories in Communication

Stories are integral to communication; they embody cultural wisdom and identities. In Media and Communications, the Narrative Paradigm highlights narratives’ pivotal role in shaping perceptions, connecting communities, and circulating universal values, typified globally by impactful politicians, movies and online platforms.

Political Economy Theory | The Interplay of Politics & Media

Political Economy Theory | The Interplay of Politics & Media

Political Economy Theory is integral in understanding the intricate connections among politics, economics, and media in the Media and Communications field. It explores its core concepts, historical origins, and vital significance within the contemporary media landscape, offering a comprehensive perspective.

George Lakoff | A Pioneer in Cognitive Linguistics & Framing

George Lakoff | A Pioneer in Cognitive Linguistics & Framing

George Lakoff is an eminent figure in Linguistics. He has significantly influenced our understanding of language, thought, and communication. A former student of Noam Chomsky, Lakoff’s work has pioneered insights into how language shapes our perceptions, beliefs, and social interactions.

Network Theory | Connections in Media & Communications

Network Theory | Connections in Media & Communications

Network Theory, a multidisciplinary framework merging sociology, math, and computer science, analyses interconnected systems’ dynamics, revealing how nodes and connections shape information flow and social dynamics. This article delves into its applications, critiques, and vital role in Media and Communications.

Cultural Capital | Unlocking the Power of Knowledge in Culture

Cultural Capital | Unlocking the Power of Knowledge in Culture

In Media and Communications, Cultural Capital refers to the cultural backgrounds of individuals in society. Introduced in the 1970s by French sociologist Pierre Bourdieu, it emphasises knowledge, skills, and cultural assets’ significance, impacting social status and success in a society.

Cognitive Semantics | Grasping the Role of Mind in Meaning

Cognitive Semantics | Grasping the Role of Mind in Meaning

This article delves into Cognitive Semantics, a framework for understanding language through perception. It explores intersections of linguistics and cognition, from prototypes to metaphors. Discover how mental processes shape language and decode the intricate relationship between thought, meaning, and expression.

Coordinated Management of Meaning | Enabling Social Dynamic

Coordinated Management of Meaning | Enabling Social Dynamic

Communication is a dynamic, multifaceted process where meaning is actively constructed. Coordinated Management of Meaning (CMM) theory is a potent analytical tool in Media and Communications. This article explores CMM’s intricate patterns and processes, revealing its significant and broad application.